Montanna Honeycutt

Creative direction & marketing are my specialities

About me

Montanna Honeycutt

Creative Director • Marketing Specialist • Social Media Strategist

As a design professional, I have collaborated on and lead various projects with a wide variety of organizations and companies. In addition to having more than 10 years creative experience in print, web, video, mobile and interactive design, I recently earned a certificate in Marketing from the SMU Cox School of Business, am a member of the 2015 class of Leadership Arts and am engaged with the Genesis Women’s Shelter Young Professionals Group.

The data

8000 Graphics Produced
4100 Projects completed
2600 Satisfied Clients
62 Countries Reached

The facts

As a design professional, I have collaborated on and lead various projects with a wide variety of organizations and companies. In addition to having more than 10 years creative experience in print, web, video, mobile and interactive design, I recently earned a certificate in Marketing from the SMU Cox School of Business, am a member of the 2015 class of Leadership Arts and am engaged with the Genesis Women’s Shelter Young Professionals Group.

work experience

2013 - now

Digital Content Advisor | ExxonMobil

from 2013 to present day

Digital Content Advisor

+ Responsible for leading and creative direction of design and photo art direction activities for the Content & Communications Corporate team. Provide high-level design expertise and interactive-experience guidance to ensure functionality in digital spaces (web, mobile applications, marketing, social media, photography and video). Drive innovation and provide counsel to improve product quality and efficiency. Lead agencies and teams to achieve goals while maintaining brand integrity. Develop digital strategies for global corporate campaigns.   + Develops creative for various digital platforms such as, but not limited to, responsive design platforms (Sitecore); e-books; web; apps; and social media platforms such as the Perspectives Blog, Twitter and Vine. While providing direction to and shares learning from the company’s digital agency of record.   + Accountable for elevating, modernizing, rebranding and creating department consistency with the brands design and photography style for major initiatives such as global ad campaigns, special global promotions and other high-level brand enhancements that require collaboration with cross functional partners such as digital marketing, PG&A, Brand, etc.   + Understands Company initiatives and strategic goals and leads agencies in the development and execution of all related projects to bring creative innovation and versatility within the multi channel, multi-media toolkits.   + Sets and enforces layout and graphic design quality standards across all media channels. + Leads and determines the best ways to visually represent business, marketing and communication creative strategy into memorable creative design. + Provides best-in-class photo and video art direction. + Gathers information regarding target audiences through metrics and marketing surveys. + Establishes project direction, manages budgets, and ensures deadlines are met. + Member of the Strategic Digital Council and Brand Identity Subcommittee

→ View website

2013 - 2013

Digital Content Specialist | CheapCaribbean.com

from 2013 to 2013

Digital Content Specialist

Developed graphic strategies in response to consumer analytics and trends. Defined and shaped customer experience, while increasing click-through rates and sales for e-commerce and social media. Managed video and photo production projects. Rebuilt and developed brand-integrity strategies, along-side executive leadership team. Email Marketing | Video Graphics | Video Editing | Web Banners | Print Materials | Social Media Content | Tradeshow Graphics | Standardizing Brand Guidelines | Develop Marketing Strategies + Develop sales themes, copy and creative to entice our audience through email marketing strategies. + Internal and Consumer video production including producing, editing, creating graphics and sound editing. + Brand awareness strategies. + Revamped brand identity. + Refreshed Youtube strategy. + Social Media Content in the form of Videos, Contest Ads and App Development across all social platforms. (Twitter, Instagram, Facebook, Youtube, Pinterest and Vine)

→ View website

2011 - 2014

On-Air Graphic Designer | NBC

from 2011 to 2014

On-Air Graphic Designer

Quick timelines with engaging graphics that support the news story the producer is communicating to the audience. Develop supporting story graphics while working on individual assignments as well as team projects. The ArtWorks services NBC Universal’s Owned Television Stations and Telemundo Stations, along with NBC Cable Channels. On Air Graphics | Motion Graphics | Maps | Over the Shoulder Images

→ View website

2008 - 2012

Senior Multimedia Designer | RMG networks

from 2008 to 2012

Senior Multimedia Designer

Created intriguing graphics for multiple communication platforms (print, web, video, mobile and touch-screen devices). Provided creative solutions to engage Fortune-500 clients’ audiences while meeting tight deadlines and with significant, but constrained budgets. Develop graphics for major clients across the world in many different mediums. Digital signage in the form of door displays, kiosk, touch screens, way finding, menu boards and mobile devices. + Drive the creativity and innovation of demos to be used for potential clients as well as trade shows. + Update Salesforce request and forms that are needed for department reports. + Provide support for the Department Manager. + Create digital content using industry standard graphics software and tools for internal and external use. + Provide creative direction and support for marketing and sales initiatives. + Manage and maintain customer relationships on a project by project basis. + Provide Art Direction for various projects to members of the creative team and to lead projects internally and externally with individuals involved. + Lead on majority Hospitality and Employee Communication client projects. + Provide creative flexibility in a wide range of styles and switch gears between various types of creative outputs. Digital Signage | Interactive Touch Screens Interfaces | iPhone User Interface | Web Banners | Print Materials | Tradeshow Graphics | Adobe Creative Suite | XAML | KXAML | Microsoft Expressions | Print Production | 3d Software Capabilities

→ View website

2008 - 2008

GEMS Administrator | Department of Homeland Security

from 2008 to 2008

GEMS Administrator

→ View website

Education experience

2014 - 2015

Business Council for the Arts • Leadership Institute

from 2014 -2015

Leadership Institute

A program of Business Council for the Arts, Leadership Arts Institute (LAI) was founded in 1989 at the request of businessman and philanthropist Ray Nasher, to develop the next generation of business leaders for the arts in North Texas. Each year, a limited number of business professionals are selected for LAI. The program provides training in leadership, nonprofit board best practices, and knowledge of critical issues affecting cultural institutions in North Texas. The methodology consists of 10 seminars led by expert speakers and an annual project that serves as a practicum. Upon completion of the program, graduates are individually matched to serve on nonprofit boards of directors in the community.

→ View website

2014 - 2015

Southern Methodist University • Graduate Marketing Certificate

from 2014 to 2015

Graduate Marketing Certificate

Apply the latest marketing trends and techniques immediately Your real-world marketing questions answered by experts Deliver on enhanced marketing strategy to meet your customers' needs A lasting network of colleagues and marketing leaders Impact profit and success with a solid, integrated marketing plan Learn to better position your company, as well as yourself Receive a highly valued Graduate Marketing Certificate from SMU Cox

→ View website

2005 - 2007

Savannah College of Art and Design • Bachelor of Fine Arts • Motion media design

from 2005 to 2007

Bachelor of Fine Arts

Motion media designs at SCAD. Recently, our students created the opening visual for the Super Bowl — the most-viewed television broadcast in U.S. history. More experiences just like these await you here, as do countless opportunities to interact with visiting experts, study under a staff of motion media masterminds and be recruited by the world's biggest brands. You’ll land your dream job with the power of the world's first specialized degree program in motion media design behind you.

→ View website

2004 - 2005

Atlanta College of Art • Painting | Drawing | Color Theory

from 2004 to 2005

Fine Art

 

 

Skills

With my unique background, I am able to utilize multiple skills to develop and achieve a successful projects, among diverse clients.

Creative Elixir

With over a decade of design experience and a personal love for all things design; I am capable of delivering and creating the most visually pleasing solutions.

Strategy

Develop master plans for digital platforms; including creative, social and marketing.

Technology

Tech has always excited me; which is why I love creating digital creative solutions. The combination of creative components in a advance technology enhances the senses and widen the users opportunities.

Maintainability

Great design solutions must come with ease of use for both the client and the user.

Video & Photography Direction

Delivering excellent direction through clear communication, I am able to achieve artistic and technical decisions related to the image.

Project Management

Through the process and activity of planning, organizing, motivating, and controlling resources, procedures and protocols to achieve specific goals in daily issues.

Leadership

When it comes to leadership, I believe you should lead by your work and actions rather than your title. Working with a group of professionals is always exciting and the collaborative effort can advance everyone on the team.

Interactive Design

My interactive design experience has ranged from mobile apps, websites, interactive digital displays and software UI design.

Work Process

IDEA

CONCEPT

DESIGN

DEVELOP

TEST

LAUNCH

Portfolio

My collection of work expands across the globe among many brands.

The Brands

I have worked with great brands. Close partnerships with really cool clients let me do world-class work.

 

 

Contact me

Connect

  • montanna@myhoneycutt.com

  • 214.603.6523

  • Honolulu, Hawaii

Drop me a line

sending...